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The best marketing ideas come from marketers who live it.
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The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Oak Ridge Environmental Peace Alliance Presents Its Peacemaker Award
The Oak Ridge Environmental Peace Alliance (OREPA) will hold its Peacemaker Award Celebration on October 24th at 6:30 PM at St. James Episcopal Church (1101 N. Broadway).
This year's honoree is Joe Carson, recipient of the 2026 Peacemaker Award.
Tickets are $35 for adults, $60 for couples, and $5 for students and children, with pay-what-you-can also available. Tickets may be purchased at the door or online. More Info
Coming in November - $1,000 in Local Gifts
To celebrate surpassing 1,000 issues, we're giving back $1,000 in gift cards and goodies from local Knoxville businesses, with drawings starting in November and running up to the holiday shopping season.
Every subscriber that opens at least one email between now and then is automatically entered. Here's how to earn extra entries - share the Knoxville Insider with your friends. Every friend who subscribes using your personal link earns you another entry. You can start sharing now to earn extra entries! Two ways to share:
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Every friend who signs up through your link counts toward your extra giveaway entries.
Watch your inbox for the full details, the prize list, and the official rules, coming soon.
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Business Spotlight on the Mimi JAX Collection
Mimi JAX Collection Turns an Unexpected Ending Into a Boutique Built to Inspire.
Some of the best new beginnings start with a door closing, and for Mimi Jackson, that door opened onto a closet full of possibilities.
Mimi is the owner of Mimi JAX Collection, an online women’s boutique based in Knoxville. The shop offers apparel with a boho coastal vibe: easy, affordable mix-and-match pieces in sizes small through large, with some extra large. Alongside the clothing, you’ll find waterproof, tarnish-resistant jewelry and vegan leather handbags. Orders over $100 ship free, local shoppers can arrange free porch pickup, and Mimi regularly sets up at area vendor events and hosts in-home shopping parties.
The boutique’s story begins with a hard moment. Mimi spent years as a school social worker in Knox County Schools, stayed home to raise her kids, and then returned to work as a mental health counselor for students with IEPs. In December 2025, she learned that her position would be cut at the end of the school year due to budget cuts. “I probably would have stayed in that job forever,” she says. She believes it was “God’s way and timing of pushing me to be uncomfortable.”
In February 2026, Mimi and her husband went to AmericasMart in Atlanta, a major wholesale market where boutique owners buy from apparel vendors. She went just to look around and gather ideas. She left with market orders and product on the way. From there, it snowballed: the website went up, online orders started coming in, and Mimi JAX Collection officially launched in April 2026.
The boutique’s philosophy comes straight from Mimi’s own closet. She tries never to wear a piece the same way twice. “If I look good, I feel good. And if I feel good, I do good,” she says. She knows that busy women, from working moms to stay-at-home moms, often don’t have the mental space to get creative with their wardrobes. So she curates pieces that work several ways across several seasons, then shows shoppers how in her social media styling videos. Tops and dresses sell fastest at in-person events. Online, everything moves at about the same pace. Plenty of customers shop for vacations, special events, and photo sessions, but most of the collection is made for everyday wear.
Mimi is the boutique’s only employee. She handles merchandising, ordering, website design and updates, the product catalog, social media, photography, video editing, and every order that ships. A busy week of vendor events means restocking the racks, then photographing the new pieces, adding them to the website, and posting about them. It’s been “more work than I could have ever imagined in the best way possible,” she says.
What makes it worth it? Watching women come to life in a new outfit. At in-home shopping parties, Mimi helps guests find jeans with the right rise and fit, and shows them simple tricks like a front tuck, a belt, or the right jacket layered over a top. “You see a light in them that wasn’t there before they walked in your booth,” she says. Glowing reviews, repeat customers, and first-time online shoppers who have never met her but trust her picks all make her feel “so, so lucky and grateful.”
Above all, Mimi wants shopping to feel easy, not overwhelming. Her goal is to help women find pieces that suit their bodies and lifestyles and make them feel like the best version of themselves. “That is my favorite part of the day, every day, is getting dressed, because it makes me feel so alive and valued,” she says. “And I want to pass that on to other women.”
Shop online at http://www.mimijax.com/. She can also be reached via email at [email protected].
Business Doctor Tip: Why Did You Start This Business?
John Pyron's clients nicknamed him "The Business Doctor." When you see a doctor, you want an answer, not weeks of talk. So here's a quick checkup. Ask yourself why you started your business, what you hoped to achieve, whether you still enjoy it, and whether you're on track. Most owners started their business for freedom: to do what they want, when they want, with whom they want. If your business has taken that freedom away, it's time to go back to your "why."
Book a qualification call at https://kingdomimpactconsultinggroup.com/contact-us or call (865) 255-4722.
An Evening of Kindness in Memory of Savannah - The Savannah Grace Foundation's Day of Grace
Give back. Spread kindness. Keep her memory alive.
The Savannah Grace Foundation invites the community to its 2nd Annual Day of Grace, honoring the memory of Savannah Copeland, on October 22nd, beginning at 6:00 PM at Powell Church (323 West Emory Road).
The foundation, established in 2025 and "supporting with grace and compassion," is creating an evening of kindness, connection, and fall fun, featuring the Powell Middle School Steel Drum Band, face painting, field day games, as well as prizes and giveaways.
Bring the family, enjoy a fall evening with your neighbors, and help carry Savannah's legacy of kindness forward.
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🗓️ Now through October 18th - Board Game Days 2026 — Knoxville's premier tabletop convention — across two downtown venues. More Info
🗓️ Now through October 31st - Wicked Cool returns to downtown — a citywide Halloween celebration organized by Downtown Knoxville that turns Gay Street, Market Square, and the surrounding blocks into something genuinely special. Flying ghosts, spooky photo ops, and creepy-crawly installations go up throughout the area, and local businesses lean all the way into the season with Halloween-themed cocktails, specials, and décor. More Info
🗓️ Now through November 7th - Walnut Springs Winery in Strawberry Plains is launching their Wine Maze experience — A Night of Pour Decisions. The concept is exactly what it sounds like: you wander through the corn maze with wine in hand, discovering five tasting stations tucked into the twists and turns, each one bringing a new pour and a new vibe. Boots are encouraged. Getting a little lost is part of the fun. More Info & Tickets
🗓️ October 16th - Kick off your weekend with some old-fashioned fall fun in North Knoxville. Oakwood Senior Living (232 E. Churchwell Avenue NE) is hosting the Oakwood Fall Festival, from 4:00 PM to 7:00 PM, and the whole community is invited.
🗓️ October 16th - Grab the kids and their costumes and head out to the farm. Gregory Farms (4002-B Copper Ridge Road), home of Gregory Farms Horseback Riding Lessons, is throwing a family Halloween Party on two Friday afternoons from 4:00 PM to 6:30 PM. Admission is $10 per family, or just $7 if you bring a bag of candy to share.
🗓️ October 16th - Unshattered is a black-tie evening for exactly 120 people — one night, never repeated — coming to The Standard in Knoxville, doors at 6:30 PM. Created by three-time founder and local event architect Preston Garland, the evening unfolds across four movements. More Info
🗓️ October 16th-18th, 23rd-24th - Historic Cherokee Caverns (8524 Oak Ridge Highway) in Karns is bringing back its annual Trick-or-Treat in the Cave for two weekends in October. Families can wear their favorite costumes and collect treats along the cave path, surrounded by themed scenes, thousands of lights, festive music, photo ops, and plenty of candy among the stalagmites and stalactites. More Info
🗓️ October 17th - Blitzfire - October 17th. B&B's all-day, fast-paced tournament event is back, featuring special guest YouTubers and nonstop high-energy play. More Info
🗓️ October 17th - The Knoxville Reptile Expo presented by Show Me Reptile Show takes over the Knoxville Expo Center (5441 Clinton Hwy) from 9:00 AM to 5:00 PM. More Info
🗓️ October 17th - The October Sky Festival returns to Oliver Springs on from 10:00 AM to 4:00 PM — a free, all-day community celebration of the town's rich heritage and its place in American cultural history. Oliver Springs was the filming location for the beloved 1998 film October Sky, based on Homer Hickam's memoir about a coal miner's son who fell in love with rocketry and went on to work for NASA. More Info
🗓️ October 17th-18th - Thinking about new windows, a kitchen refresh, a new roof, or finally tackling that backyard? Bring your questions (and your wish list) to the 13th Annual Knoxville Home & Garden Show at the Knoxville Expo Center (5441 Clinton Highway). More Info
🗓️ October 18th - Family Garden Day - 1:00 PM–5:00 PM. Master Gardeners return to Knoxville Botanical Garden (2743 Wimpole Ave.) with an Ask-a-Master-Gardener table at this free family event, which also features a plant sale.
🗓️ October 18th - Knoxville's own Buffalo Bills Mafia chapter gathers at Clancy's Tavern & Whisky House (602 S. Gay Street) at 4:25 PM, which rolls out the red carpet with a dedicated viewing area, Buffalo wings, and Labatt Blue on tap. Free parking at the State Street Garage makes it easy.
🗓️ October 18th - Spend a beautiful fall afternoon enjoying nature, music, and family fun at the Knoxville Botanical Garden and Arboretum! Family Garden Day takes place Sunday, October 18, from 1–5 p.m. This free community event invites families to get outside and explore the Garden with hands-on activities, lawn games, and plenty of opportunities to discover the beauty of the season. More Info
🗓️ October 19th - Book lovers, here's a free evening worth marking down. The UT Creative Writing Program presents a reading by novelist Emily Nemens at 7:00 PM in the Lindsay Young Auditorium of John C. Hodges Library (1015 Volunteer Blvd) on the UT campus.
🗓️ October 20th - Looking to grow your network without the stiff name tags and awkward small talk? The Kraken's Cup Tearoom (4815 N Broadway, Suite 107) is partnering with Rooted in Vision for Rooted in Connection, a new monthly women's networking gathering, from 10:00 AM - 11:30 AM. More Info
🗓️ October 20th - Spooky Poetry Night with Knoxville Poetry Slam — 7:00 PM–9:00 PM. A hauntingly fun night of haikus, poems, sonnets, and more. There's an open mic for poets who want to share their work, with major bonus points for anything with a spooky theme. More Info
🗓️ October 21st & 31st - Playing 'Possum — October 21st (6:00 PM–7:00 PM) and October 31st (11:00 AM–noon). Meet Orta, Ijams' newest animal ambassador, a young Virginia opossum! These misunderstood marsupials play an important role in our ecosystem and have some seriously cool survival tricks. Along with the animal presentation, you'll learn the basics of nature journaling and create your own opossum masterpiece. More Info
🗓️ October 21st - Improv in the Wild with Manatee Vanity Improv — Big laughs, bold choices, and completely unscripted comedy from four improv groups: the Manatee Vanity Level 1 Student Showcase, UT's Cumberland Strip Tease, the Librarians, and Nothing Prepared, with Michael Ray on keyboard. (Check the Ijams website for the start time.) More Info
🗓️ October 21st - What do the Vanderbilts have to do with East Tennessee? Find out at the Farragut Museum's History Hour at 11:00 AM at Farragut Town Hall (11408 Municipal Center Drive). This month's guest speaker is Kate Brewster, a local writer, author, lecturer, historian, and retired librarian, who will explore the region's surprising ties to the famous family.
🗓️ October 21st-25th - Free Spirit Theatre, a nonprofit community theatre company, presents JOHN by Pulitzer Prize–winning playwright Annie Baker at the Borderland Playhouse (802 Sevier Ave). Baker is known for quiet, funny, deeply human plays that sneak up on you, and JOHN adds a slow-building sense of the uncanny that makes it a perfect pick for late October. More Info
🗓️ October 22nd, 23rd, 29th, and 30th - The Museum of Appalachia Fall Heritage Days returns for four days — at the museum's stunning 35-acre grounds in Norris. This is the region's most immersive celebration of early Appalachian life at harvest time, with skilled artisans and educators demonstrating the crafts, foods, and traditions that defined this corner of the mountains. More Info
🗓️ October 22nd & October 23rd | 4:30–8:30 p.m. A little autumn magic is coming to Ancient Lore Village with Trick-or-Treat Trails, a whimsical Halloween experience created especially for younger adventurers! More Info
🗓️ October 23th - Ijams After Dark: Mischief Night — 7:00 PM–9:00 PM. Meet some of Ijams' nocturnal animal ambassadors, learn about not-so-creepy critters, and take a fun-filled, guided hike on the trails after dark. This Halloween-themed program is all about the mischief critters get into at night. More Info
🗓️ October 23rd-25th - Theatre 23 presents a staged dramatic reading of George Orwell's Animal Farm, adapted by Nelson Bond and directed by Suzy Short, for four performances at the Historic Grove Theater (123 Randolph Road) in Oak Ridge. Performances are October 23rd at 7:30 PM, October 24th at 2:30 PM and 7:30 PM, and October 25th at 2:30 PM. More Info
🗓️ October 24th - Ijams Enchanted Forest — 3:00 PM to 8:00 PM. The headliner. Put on your costume and head into the woods for a night of tricks and (lots of) treats. The Enchanted Forest is filled with seasonal crafts, games, and activities, visits with Ijams' animal ambassadors, tasty treats, and some magical, life-sized critter puppets from the Cattywampus Puppet Council. More Info
🗓️ October 24th - Fairy Tales Storytime — 10:00 AM to noon. Start the day at the Ijams Nature Playscape at Grayson Subaru Preserve, where volunteer storytellers read a selection of fairy tales in the woods. Kids can make themed crafts and explore the Playscape. This one's FREE! More Info
🗓️ October 24th - October Stained Glass Workshop — 11:00 AM to 1:00 PM. Grown-ups (and crafty older kids) can make their own stained glass bat, hummingbird, or cowboy hat. This two-hour beginner class comes with a pre-cut kit, so you'll go straight to learning how to copper-foil and solder your piece. More Info
🗓️ October 24th - Invasive vs. Native Nature Walk - 9:00 AM. Learn to tell invasive weeds from native plants on a free guided walk through Collier Preserve, led by a Knox County Master Gardener. Meet at 316 W. Emory Road.
🗓️ October 24th - Xul Beer Company presents the fifth annual Kill the Lights Beer Festival on October 24th, from 1:00 PM to 5:00 PM at Covenant Health Park, home of the Knoxville Smokies. Expect more than 200 beers from 100 breweries from around the world, along with new beer and merchandise releases, food vendors, and a live DJ spinning all afternoon. More Info
🗓️ October 24th -The 5 Love Languages Family Conference comes to First Baptist Knoxville from 9:00 AM to 3:30 PM, led by Dr. Gary Chapman himself. The author of the #1 New York Times bestseller will spend the day walking through five sessions designed for parents, grandparents, and anyone building or hoping to build a family. More info & Register
🗓️ October 24th - The East Tennessee Holistic Health Fair is happening from 10:00 AM to 4:00 PM at 2931 Kingston Pike. presented by the East Tennessee Wellness Directory, brings together local practitioners, wellness businesses, and community members for a full day of exploration, education, and connection. More Info
🗓️ October 24th - Trenditions Hair Studio (6822 Maynardville Pike) is hosting Beauty for a Brighter Tomorrow from 9:00 AM to 1:00 PM — a fundraising event with services, food trucks, and vendors, all in Lecia's honor. Spots are filling up fast — call the salon at (865) 922-0452 Tuesday through Friday to book yours before they're gone. Food trucks and vendors will also be on-site.
🗓️ October 24th - Karns Branch Used Book Sale (7516 Oak Ridge Hwy) 10:00 AM–5:00 PM
🗓️ October 25th - Full Moon Paddle: Celebrating the Hunter Moon — 6:30 PM–8:30 PM. Glide across the Tennessee River under October's full moon. Ijams naturalists lead this two-hour guided paddle, uncovering the river's secrets after dark and pointing out plants, animals, geologic features, and the night sky along the way. More Info
🗓️ October 25th - Dig out those costumes. Beaver Dam Baptist Church (4328 E. Emory Road) in Halls is hosting its Fall Festival from 5:00 PM to 7:00 PM, and the whole family is invited.
🗓️ October 25th - The Knoxville Buddy Walk — an annual celebration supporting people with Down syndrome — is coming to the World's Fair Park Festival Lawn (963 World's Fair Park Drive), and the organizing team is looking for volunteers to help make it happen. To sign up or for more information, contact Angie Holbert at (865) 202-8867 or [email protected].
🗓️ October 25th - The Howl-O-Ween Pooch Parade & Pet Expo returns to the UT Gardens from 1:00 PM to 5:00 PM — an afternoon celebration of dogs, costumes, fall, and the very good people who love both. More Info
🗓️ October 26th - The UT Creative Writing Program's fall reading series continues with a big name: bestselling memoirist Anna Marie Tendler, reading at 7:00 PM in the Lindsay Young Auditorium of John C. Hodges Library on the UT campus. The reading is free and open to the public. Want a preview? Read an excerpt of Men Have Called Her Crazy at Elle.
🗓️ October 27th - A Night of Scary Stories with the Smoky Mountain Storytellers Association — 7:00 PM–8:30 PM. Classic ghost stories, urban legends, historic horror, and a few silly tales. More Info
🗓️ October 27th - Knox MAHJ Social Club is hosting Tiles for Tatas from 11:00 AM to 2:00 PM at the Knoxville Botanical Gardens Carriage House — an American Mahjong event benefiting Breast Connect and the work of Stephanie Buchanan Ewers in the fight against breast cancer. To reserve: text or call Stephanie at (865) 809-2636.
🗓️ October 28th - Nature Nuggets — 10:00 AM–11:00 AM. A FREE program for little ones 18 months and up and their caregivers. Gather at Jo's Grove, take a short hike, celebrate birds of prey, and meet Zoe, Ijams' resident turkey vulture. More Info
🗓️ October 28th - Christ United Methodist Church in Halls (7535 Maynardville Pike) is hosting its BOO BASH! Fall Family Carnival from 6:00 PM to 8:00 PM, a welcoming evening where kids, teens, parents, grandparents, and friends can all enjoy the season together. More Info
🗓️ October 29th - The Whiskey Row Region Course (Class #255) takes place at 6:30 PM at 2901 Tazewell Pike — a 1.5-hour interactive session on how Louisville's historic Whiskey Row went from pre-Prohibition powerhouse to post-Prohibition ghost town to full-blown modern destination. More Info
🗓️ October 30th - Dracula, Patron Party & Performance. Make a night of it with the Dracula-themed patron party at 6:00 PM, featuring bites catered by Foothills Milling Co., adult beverages, and mocktails, followed by the 7:00 PM performance. General admission for the party and show is $100. The evening is sponsored by David's Abbey Carpet & Floors. More Info
🗓️ October 30th - Starlight Paddle — 7:00 PM–9:00 PM. Can't make the full moon? Join the naturalists for another two-hour guided paddle, this time beneath the stars, on the night before Halloween. More Info
🗓️ October 30th - Ridgeview Baptist Church is opening the doors to Wonder House from 6:00 PM to 8:30 PM. Wonder House is an interactive walk-through experience that takes families through four themed rooms, each telling one part of what the church calls "the greatest story ever told": Creation, the Fall, Redemption, and Restoration. Kids and grown-ups move from room to room as the story unfolds around them. Register
🗓️ October 30th - Halloween Blast - Come in costume and get half off admission. Expect a costume contest and Halloween-themed games all night long. More Info
🗓️ October 30th - November 1st - The Foothills Craft Guild's 60th Annual Fine Craft Show takes over the Knoxville Expo Center (5441 Clinton Highway). Friday and Saturday run 10 AM–6 PM; Sunday is 10 AM–4 PM. More Info
🗓️ October 31st - Bats Storytime — 10:00 AM–noon. Spend Halloween morning at the Ijams Nature Playscape at Grayson Subaru Preserve, where volunteer storytellers read books all about bats. Themed crafts and Playscape time are included, and it's FREE! More Info
🗓️ October 31st - Dracula, 5:00 PM Performance. Tickets are $35, and the one-hour show is the perfect start to your Halloween night. Wear your costume, take in the ballet, then head out for the rest of your plans. More Info
🗓️ October 31st - Fall Fungi ID: Beginner Workshop — 10:00 AM–noon. Fungi identification doesn't leave mush-room for guessing! Join an Ijams naturalist (or "fun-guide") to learn the basics of fungi and lichen anatomy, how to identify them, and the role they play in the forest. More Info
🗓️ October 31st - Hopewell Church invites the whole community to the Hallelujah Hoedown from 2:00 PM to 5:00 PM at East Knox County Elementary School (9315 Rutledge Pike).
🗓️ October 31st - Weed Wrangle - 9:00 AM–noon. Then put that knowledge to work. Volunteers will pull invasive plants at Collier Preserve, with Ijams Nature Center supplying Weed Wrenches to get them out by the root. Bring work gloves and wear comfortable shoes and clothes. Sign up here.
🗓️ October 31st - Monsters at the Museum returns to the East Tennessee History Center (601 S. Gay Street) on October 31st from 10:00 AM to 3:00 PM for a full day of free, family-friendly Halloween fun. More Info
🗓️ October 31st - Trick or Treat on the Square takes over Market Square and Union Avenue from 4:00 PM to 8:00 PM — a free, family-friendly evening where downtown shops, restaurants, and businesses hand out candy to kids making their way through the square. Free trick-or-treat tote bags are available while supplies last at the Downtown Knoxville table at 17 Market Square (between Kabuki and Not Watson's). More Info
🗓️ November 4th - Laura Resau is coming to the East Tennessee History Center (601 S Gay Street) on November 4th at 6:00 PM to answer exactly that question, in a talk called "The Alchemy of a Novel." More Info
🗓️ November 6th-7th - The Appalachian Mountain Bike Club (AMBC), the Knoxville nonprofit that builds and maintains many of the area's natural-surface trails, hosts its annual Fall Fest on November 6th–7th at Baker Creek Preserve and Urban Wilderness Gateway Park. It's AMBC's biggest fundraiser of the year, and it's FREE to attend. More Info
🗓️ November 8th - Plant lovers, this one's for you. Flora & Folia (226 N. Peters Road) is turning four, and they're celebrating by giving back. Free Plant Day on November 8th, from 10:00 AM to 6:00 PM
🗓️ November 12th-13th - Few pieces of music build like Ravel's Boléro, and few places are as grand for hearing it as the historic Tennessee Theatre (604 S. Gay Street). The Knoxville Symphony Orchestra presents Bartók & Boléro at 7:30 PM, conducted by Music Director Aram Demirjian and featuring acclaimed pianist Jeremy Denk. More Info
🗓️ November 20th-21st - Get a jump on your holiday shopping, or just come hunting for treasures. The Knoxville Flea Market fills the Knoxville Expo Center (5441 Clinton Highway) with more than 275 booths the weekend before Thanksgiving. More Info
🗓️ November 21st - A Medieval Holiday Festival takes over the grounds at 865 Axe Throwing (5821 Babelay Road) from noon to 7:00 PM, with vendors, activities, and entertainment all day long.
🗓️ November 25th-29th - Fantasy of Trees, benefiting Dolly Parton Children's Hospital (formerly East Tennessee Children's Hospital), fills the Knoxville Convention Center (701 Henley Street) with a dazzling forest of decorated Christmas trees during Thanksgiving week. More Info
🗓️ November 28th - The Gobbler 5K & 10K hits Fountain City's Adair Park on November 28th, at 8:30 AM, the Saturday after Thanksgiving. The start line sits next to the Knoxville Parks & Recreation building at 1807 Adair Drive. More Info
Recurring:
🗓️ Tuesdays - Knoxville Dodgeball has been running weekly drop-in games at the Farragut Community Center Gym every Tuesday from 7:00 PM to 9:00 PM since April 2025, and the doors are open to anyone 18 and up. More Info
Networking:
Veterans:
🗓️Free Veterans’ Breakfast: The United Veterans Council of East Tennessee presents 20 free breakfasts for Veterans and guests on four Saturdays, monthly. Coffee line starts at 8am, Chow line starts at 8:30am. Locations and Dates
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