🌤️ Weather | Light Rain with a High of 54

📰 Pup Speed Playdating at Zoom Room

📰 PB&J Mixtape Day Returns to Xul Beer Company

📣 Business Spotlight on Treefrog USA, Inc.

🗓️ Create Your Own Mosaic Stepping Stone at Ijams

🗓️ The Reset - A Grounded Start to 2026

🛍️ Shop Local

🗓️ Upcoming Events

📣 We Want to Spotlight Your Business! Apply Here

✅ Advertising Opportunities

Looking for a tail-wagging way to celebrate Valentine’s weekend? Zoom Room (10938 Spring Bluff Way) is hosting a Pup Speed Playdating event this February 14th — and it’s all about safe, structured fun for your furry Valentine.

This special event is designed to give dogs the chance to mix, mingle, and make new friends in a controlled indoor environment.

By grouping dogs based on size and energy level, Zoom Room ensures a safe and positive experience for every pup — whether they’re tiny and timid or big and bouncy.

This is a great opportunity for socialization, exercise, and fun, especially during the colder months when outdoor play can be limited. Zoom Room’s indoor dog gym environment provides a clean, climate-controlled space where pups can interact under professional supervision.

Spots are limited, so advance sign-up is encouraged. You can register online at https://www.zoomroom.com or call (865) 378-7200 to reserve your pup’s place.

Because Valentine’s Day isn’t just for humans — it’s for happy tails, too.

Mark your calendars, Knoxville — PB&J Mixtape Day is dropping at Xul Beer Company on March 21st at 11:00 AM, and it’s shaping up to be one of downtown’s most flavor-packed parties of the spring.

Hosted at Xul’s downtown location at 213 E 5th Ave, this annual celebration marks the release of eight different PB&J Mixtape flavors, available both on draft and in cans. It’s a creative, nostalgic twist on the classic peanut butter and jelly combo—reimagined through bold craft brewing.

Throughout the day, guests can enjoy a live DJ spinning music, local food trucks serving up favorites, and guest taps alongside the featured PB&J releases. The 2026 flavor lineup includes grape, banana, blackberry, strawberry, raspberry, blueberry, cherry, and peach, giving fans plenty of options to sample and compare.

PB&J Mixtape Day has become a highly anticipated event for craft beer lovers, drawing a lively crowd to Emory Place each year. Whether you’re a longtime Xul fan or simply curious about how childhood nostalgia translates into a pint glass, this release party delivers big flavor and high energy.

If you love inventive brews, downtown vibes, and a little playful fun with your craft beer, plan to be there when the taps start flowing.

Interested in learning about how a VIP Pass can help your business? Reach out to [email protected] for more information!

Looking for a creative way to spend a Sunday afternoon? Ijams Nature Center is hosting a hands-on Mosaic Stepping Stone Craft workshop on February 22nd

Presented in partnership with Mountain Mama’s, this two-hour class will guide participants through the process of designing and creating their own 12-inch mosaic stepping stone. Attendees will learn how to mix concrete and place colorful marbles and pre-cut ceramic pieces into their design, creating a one-of-a-kind piece perfect for a garden or outdoor space.

No prior experience is needed, making this workshop a welcoming opportunity for anyone who wants to try something new. The finished stepping stone is both decorative and functional — a handmade piece you’ll be proud to display at home.

The cost to participate is $55, and advance registration is required through Ijams. Since winter temperatures can affect outdoor concrete pieces, organizers recommend keeping your finished stepping stone indoors during freezing weather to prevent damage.

Whether you’re a seasoned crafter or simply looking for a creative escape surrounded by nature, this workshop offers a relaxed, supportive environment to make something beautiful from scratch. More Info & Register

If the new year already feels like it’s moving too fast, this event offers something different — not more pressure, but more clarity.

On February 21st at 10:00 AM, Show Your Shine LLC presents The Reset - A Grounded Start to 2026 at The Hub Pro Studio, located at 1104 Merchant Drive, Suite 103.

Led by Jenna Dulling and Juliette Kesterson, this guided, reflective session is designed to help participants step into 2026 with intention, confidence, and a plan that actually fits their real life. Instead of chasing hustle culture or setting unrealistic resolutions, The Reset focuses on thoughtful reflection, meaningful goal-setting, and creative exercises that reconnect you with what matters most.

Participants can expect a structured yet supportive environment that encourages clarity and alignment — both personally and professionally. The goal isn’t to overwhelm you with productivity tactics, but to help you leave with tangible tools, renewed direction, and a sustainable vision for the year ahead.

If you’re craving a grounded start to the year instead of another rushed resolution list, The Reset offers the space to step back — so you can move forward with purpose. More Info & Register

Born from innovation, wellness, and a desire to solve a very real problem, Treefrog USA, Inc. is a Knoxville-based company bringing an all-natural approach to everyday pain relief. Treefrog Topical Pain Relief Gel was developed using an ancient plant-based recipe from the rainforests of Costa Rica and is now making waves both locally and nationally.

Treefrog was created by Lisa Kelechava as a strategic expansion of her long-established Knoxville business, Joy To The World Collectibles, which has designed and manufactured high-end Christmas ornaments for 28 years. Because that business is seasonal, Lisa spent five years intentionally searching for an everyday product that could meet a growing need. That search led to Treefrog—and to addressing what she describes as a modern epidemic: chronic pain.

With increasingly sedentary lifestyles and technology-driven strain, pain issues are affecting people at younger ages than ever before. Treefrog was designed as a next-generation pain relief solution—one that is plant-based, all natural, drug-free, CBD-free, and effective. Users rely on it for everyday aches and pains, workout recovery, and muscle soreness, and the company has also seen promising results for neuropathy pain related to chemotherapy and diabetes.

Those results are now being studied more formally. Treefrog is currently in clinical trials at NYU Medical School, focused specifically on neuropathy, with findings expected to be released soon. Meanwhile, the product has already proven itself in the market. Treefrog has been sold online for two years and recently expanded its in-store retail presence, launching in Food City pharmacies throughout Knoxville and the Tri-Cities in August 2025. It is also available locally at Hoskins Drug Store in Clinton.

The brand itself is intentionally modern, approachable, and eco-conscious. Treefrog comes in eco-friendly packaging, appeals to consumers young and old, and is designed for daily use—not just occasional relief. In August, the company also introduced the Treefrog Traveler Air Pump, a compact device that can be taken anywhere, even in carry-on luggage. The response to the new air pump has been overwhelmingly positive and adds another layer of convenience to the Treefrog experience.

Though Treefrog is now sold nationally, Knoxville remains its home base. The company has exhibited at the Knoxville Marathon in 2023 and 2024, partnered with Knoxville-based social media influencers, and plans to continue expanding nationwide while keeping operations rooted locally. Media sample boxes are available upon request.

Treefrog USA, Inc. is located at 234 Morrell Road, Suite 181. More information about the product line can be found at www.treefrogrelief.com. Lisa Kelechava can be reached directly at [email protected] or (865) 300-8963.

With deep Knoxville roots, rainforest origins, and a science-backed future, Treefrog is redefining pain relief—naturally.

Multi-Day Events that are ‘Now through a certain date are listed below the dated events.

Recurring events

🗓️ February 12th - Stop by for You Bet Your Bundts irresistible mini bundt cakes from 3:00 PM to 6:00 PM, when their food truck sets up at Advance Auto Parts at 7412 Tazewell Pike. It’s a perfect after-school, after-work, or just-because treat stop. | Add to Calendar |

🗓️ February 12th - Book lovers are invited to enjoy a special evening of browsing and bargains at the Members-Only “We Love Our Members” Used Book Sale from 4:00 p.m. to 7:00 p.m. at Bearden Branch Library (100 Golf Club Rd). Learn more and sign up | Add to Calendar |

🗓️ February 13th - Looking for a fun, free way to kick off Valentine’s weekend? West Town Mall (7600 Kingston Pike) is hosting Valentine’s Bingo, from 6:00 PM to 8:00 PM, and it’s designed to be a sweet, family-friendly night out. | Add to Calendar |

🗓️ February 13th - Country music fans can look forward to a high-energy night at The Mill & Mine (227 West Depot Avenue) when Chase Matthew brings his Holdin’ It Down Tour 2026 to Knoxville, with the show beginning at 8:00 p.m. Known for blending modern country grit with Southern storytelling, Matthew’s Knoxville stop promises an electric live performance in one of the city’s favorite music venues. | Add to Calendar |

🗓️ February 13th - Homeschool families across East Tennessee are invited to saddle up for a day of discovery at Little Ponderosa Zoo and Rescue (629 Granite Road, Clinton) during its Homeschool Hoedown, from 10 a.m. to 4 p.m. This special event is designed specifically for homeschool groups looking to combine education, exploration, and unforgettable animal encounters in a relaxed, engaging environment. | Add to Calendar |

🗓️ February 13th - Valentine’s week is getting a delicious twist with Let’s Get Saucy - Pasta Night, a hands-on pasta-making experience happening from 6:00 p.m. to 8:30 p.m. Hosted by Painting Around (2917 W. Beaver Creek Drive) in collaboration with Events by Angie, this cozy culinary event invites guests to roll up their sleeves and enjoy a fun, flavor-filled night out. Get your ticket - Single ticket ($35) or Couple ticket ($65) | Add to Calendar |

🗓️ February 14th - Enjoy gardening? You now have a new way to dig in—no backyard required. The Hardin Valley Event Center is planning a Community Garden and is inviting local residents to get involved. An information meeting will be held at 11:00 a.m. in the HUB building, located adjacent to the Pavilion at the Hardin Valley Event Center (2620 Willow Point Way). | Add to Calendar |

🗓️ February 14th - Knoxville-area shoppers are invited to experience an evening inspired by global tradition and local creativity at Souk Bazaar, taking place at the Farragut Community Center (239 Jamestowne Blvd #201) from 12pm - 7pm. Hosted in the Assembly Hall, this special market invites the community to come together to shop local, connect, and support small businesses in a festive, family-friendly setting. | Add to Calendar |

🗓️ February 15th -Knoxville shoppers are invited to celebrate love, friendship, and the arrival of spring at the Hello Market Spring Valentine’s Day Market from 2:00 to 6:00 p.m. The market will take place at 11214 Outlet Drive. | Add to Calendar |

🗓️ February 15th & 22nd - Learn to Curl Lessons - Whether you’ve watched the Winter Olympics and thought, I’d like to try that, or you’re just looking for a fun, active way to try something different this year, curling enthusiasts of all ages and newcomers alike have two great chances to get on the ice in February thanks to the Great Smoky Mountains Curling Club at the Ice Chalet in Knoxville. More Info for February 15th | More Info for February 22nd | Add to Calendar (Feb. 15th) | Add to Calendar (Feb. 22nd) |

🗓️ February 18th - Step into a world of myth, magic, and meaning when the Oak Ridge Public Library hosts Once Upon a Time: The Study of Folklore and Fairytales on February 18th at noon in the Library Auditorium at the Oak Ridge Civic Center (1403 Oak Ridge Turnpike, Oak Ridge). | Add to Calendar |

🗓️ February 20th - A cozy winter evening, a warm bowl of chili, and a cause close to home—sounds like a perfect Friday night. The Chili Supper, hosted by Corryton Community Club (9331 Davis Drive, Corryton), will take place at 5:00 PM. | Add to Calendar |

🗓️ February 20th - Local veterans are invited to be honored and celebrated at a Veterans Appreciation Dinner, beginning at 5:00 p.m. at The Church at Sterchi Hills (904 Dry Gap Pike NE). Hosted by Synergy HomeCare of Knoxville–Morristown, the evening is dedicated to recognizing and thanking those who have served our country. Call or text (865) 474-9304 to reserve your seat. | Add to Calendar |

🗓️ February 21st - “1776 and Tennessee: The 250th Anniversary.” The Semiquincentennial Celebration Lecture Series continues, with a 3:00 PM presentation at the Blount Mansion Visitors Center (200 W. Hill Ave.). RSVP is requested by emailing [email protected]. More Info | Add to Calendar |

🗓️ February 21st - Knoxville residents of all ages are invited to take part in a hands-on effort to strengthen the city’s green spaces during a Community Tree Planting hosted by Trees Knoxville from 10:00 a.m. to 12:00 p.m. at Malcolm Martin Park (1737 Reynolds St.). To RSVP and learn more, visit www.treesknoxville.org. | Add to Calendar |

🗓️ February 21st - The Stay Home & Read a Book Ball invites book lovers across the community to celebrate literacy in the coziest way possible: at home, with a great book. More Info | Add to Calendar |

🗓️ February 21st - Used Book Sale at the South Knox Branch Library (4500 Chapman Highway), also from 10:00 a.m. to 5:00 p.m. | Add to Calendar |

🗓️ February 21st - Book lovers, mark your calendars — a brand-new literary celebration is coming to Knoxville. The Friends of the Knox County Public Library are hosting their first-ever in-person Book Ball, an elegant and imaginative evening designed to celebrate books, community, and the vital role libraries play in our lives, held from 6:00 p.m. - 9:00 p.m.. This 18+ event is priced at $125 per person, with tickets limited and sales ending February 8th. More Info | Add to Calendar |

🗓️ February 21st - Enjoy a day-long immersion in movement, music, and tradition at Celebrate Spring! Traditional Circle Dances from Greece, the Balkans and Armenia, from 1:00 p.m. to 9:00 p.m. The event will be held at Broadway Academy (706 N Broadway). The cost for the full-day experience is offered on a sliding scale of $40, $60, or $80. Advance registration is required and can be completed at www.InTheDance.com. | Add to Calendar |

🗓️ February 23rd - The UT Creative Writing Program invites you to a special evening with debut novelist Karen Parkman on February 23rd, at 7:00 PM. The reading will take place in the Lindsay Young Auditorium at John C. Hodges Library, located at 1015 Volunteer Blvd, and is free and open to the public.

🗓️ February 26th - Whiskey University is hosting a tasting class for bourbon enthusiasts, called Bourbon 201, starting at 6:30 p.m. at The Vault Room on Tazewell Pike (2901 Tazewell Pike A). More Info & Tickets | Add to Calendar |

🗓️ February 26th - Families are invited to enjoy an evening of learning, connection, and fun at Rocky Hill Elementary School’s Family Event and Book Fair, taking place from 5:00 to 7:00 p.m. | Add to Calendar |

🗓️ February 26th - An Evening with Joy Harjo, as part of the 2026 Wilma Dykeman Stokely Memorial Lecture. The event will take place on February 26th, at the McClung Museum of Natural History and Culture in Knoxville and is free and open to the public. A reception will begin at 6:15 p.m., followed by the lecture at 7:00 p.m. (EST). Advance RSVPs are requested by February 20th (RSVP here). | Add to Calendar |

🗓️ February 26th - March 1st - Boating enthusiasts and families alike are invited to kick off spring with one of East Tennessee’s most exciting outdoor lifestyle events — the Downtown Knoxville Boat Show. Taking place downtown, it showcases the best in boats, marine gear, accessories, and outdoor living products while transforming the Knoxville waterfront with exhibitors, demos, and unique experiences for all ages. More Info & Tickets | Add to Calendar (Feb. 26th) | Add to Calendar (Feb. 27th) | Add to Calendar (Feb. 28th) | Add to Calendar (Mar. 1st) |

🗓️ February 27th - Mark your calendar for one of Loudon County’s most anticipated community events. The Taste of Loudon County and Business Expo is set to run from 11 a.m. to 3 p.m. at The Venue at Lenoir City, bringing together local flavors, businesses, and community connections all under one roof. The expo takes place at The Venue at Lenoir City (7690 Creekwood Park Blvd., Lenoir City). Admission to the Business Expo is free, and Taste of Loudon County tickets are just $10. | Add to Calendar |

🗓️ February 27th & 28th - What happens when a couple that hates country music goes moonshine tasting in Gatlinburg, only to find themselves transported to the land of Hee Haw with all its colorful characters?  Their arrival causes a musical rift, and now all the pop, rock, and country artists are singing the wrong genres. Miss Minnie Pearl sends them on a journey to find the Wizard of Hawz to set things right! Held at The Mill & Mine (227 West Depot Street). More Info & Tickets | Add to Calendar (Feb. 27th) | Add to Calendar (Feb. 28th) |

🗓️ February 28th - Spring is right around the corner, and Guided By Grace Boutique (2703 Maynardville Highway) is celebrating in style with their Spring Fling Event from 9:00 AM to 1:00 PM. | Add to Calendar |

🗓️ February 28th - Break out the neon, tease up the hair, and get ready to rewind the clock—Wild Wing Farragut is going full ’80s for a high-energy dance night at Farragut Park (2711 Southfork Drive). Hosted by Club Rewind, this throwback party is set for February 28th, kicking off at 9:00 PM, and it’s shaping up to be one of the most talked-about nights of the season. | Add to Calendar |

🗓️ February 28th - You are invited to gather for the Annual Chinese New Year Open House Celebration from 2:00 p.m. to 4:00 p.m. at Balanced You Clinic (6512 Baum Drive, Suite 12). This community-centered event celebrates the arrival of the Year of the Fire Horse with an afternoon focused on connection, nourishment, and renewal. | Add to Calendar |

🗓️ March 1st - Spring arrives early in East Tennessee with the Sunsphere Events Spring Showcase, from 1:00 to 4:00 p.m. atop the Sunsphere in the heart of World’s Fair Park. Whether you’re interested in discovering unique handmade goods, supporting regional artisans, or simply soaking in one of the best vantage points in town, the Spring Showcase offers a perfect way to welcome the new season. | Add to Calendar |

🗓️ March 5th - 7th - The Jack and Jules Children’s Consignment Event returns to the Knoxville Expo Center (5441 Clinton Highway) from 10:00 AM to 4:00 PM each day, offering three full days of incredible deals on children’s items just in time for spring and summer. Add to Calendar (Mar. 5th) | Add to Calendar (Mar. 6th) | Add to Calendar (Mar. 7th) |

🗓️ March 7th - The 19th Annual Mardi Growl returns on March 7th, bringing costumed canines, a lively parade, and a full afternoon of fun to World's Fair Park. The event runs from 11:00 AM to 2:00 PM and benefits Young-Williams Animal Center, supporting the care of more than 11,000 pets each year. | Add to Calendar |

🗓️ March 7th - The Rocky Mountain Elk Foundation East Tennessee Chapter is inviting you to take part in one of its most anticipated annual events—a fundraising banquet that directly supports wildlife conservation and habitat preservation across East Tennessee and the surrounding region. The banquet begins at 5:00 p.m. and will be held at The Venue in Lenoir City. If you have questions or interest in getting involved, reach out to the local chapter chair at (865) 310-6496. More Info & Tickets | Add to Calendar |

🗓️ March 7th - Rev your engines and mark your calendar—Outrun The Po Po is roaring back to Knoxville Dragway (160 Raceway Dr, Maynardville) from 10 a.m. to 4 p.m., for a full day of high-octane fun, friendly competition, and community support. The event is open to all types of cars, with bikes also welcome to participate. Drivers can choose to line up solo or race other vehicles, making it accessible for seasoned racers and first-timers alike. | Add to Calendar |

🗓️ March 14th - Put on your green and head downtown for one of Knoxville’s most anticipated spring celebrations. Knox Shamrock Fest returns, starting at 10:00 AM at World's Fair Park, bringing together live music, food, family fun, and a powerful community mission. | Add to Calendar |

🗓️ March 14th - Looking for a meaningful way to give back to the community this spring? Keep Knoxville Beautiful invites volunteers to roll up their sleeves for March Spruce Up 2026, taking place on March 14th, from 10:00 AM to 12:00 PM. Keep Knoxville Beautiful can be reached at [email protected] or (865) 521-6957. | Add to Calendar |

🗓️ March 15th - Get ready to relive one of the most beloved movies of all time—this time with the power of live music. Dirty Dancing in Concert arrives in Knoxville at 7:00 PM, taking over the iconic Tennessee Theatre for a one-night-only cinematic concert experience. More Info & Tickets | Add to Calendar |

🗓️ March 21st - Gibbs is tuning up for a brand-new community tradition. The 1st Annual Pickin’ in the Park Fundraiser takes over Gibbs Ruritan Park (7827 Tazewell Pike, Corryton) from 11:00 AM to 5:00 PM, bringing together live music, local flavors, and family-friendly fun — all in support of the Gibbs Foundation. More Info | Add to Calendar |

🗓️ March 21st - The Farragut West Knox Chamber of Commerce is rolling out a brand-new signature event this spring with its Inaugural Casino Night, from 6 PM – 9 PM. Designed as a more relaxed, social, and high-energy alternative to the Chamber’s long-running auction gala, the evening promises a memorable mix of entertainment, networking, and community support. Casino Night will take place at The Venue Lenoir City (7690 Creekwood Park, Lenoir City) Register | Add the Calendar |

🗓️ Now through March 15th - Experience the Smoky Mountains like never before with Smoky Night Lights, a brand-new 360° immersive music and light show debuting after dark at Zoo Knoxville. This captivating event invites guests to step into the spirit of the Smokies through a multi-sensory, multimedia experience that blends nature, sound, and light in stunning harmony. More Info & Tickets

🗓️ Now through March - The Winter Farmers Market by Nourish Knoxville is back for the 2025–2026 season, bringing fresh, local food and artisan goods to Market Square every Saturday from December through March, 10 AM–2 PM EXCEPT December 27th, January 3rd, and January 10th.

See Recurring Weekly & Monthly Networking Events

🗓️ February 17th - Knoxville women entrepreneurs are invited to mix meaningful connection with a little Valentine’s flair at February FUNction, a one-of-a-kind networking event happening from 7:00 p.m. to 9:00 p.m. at The Hub Pro Studio (1104 Merchant Drive, Suite 103). More Info & Register | Add to Calendar |

🗓️Free Veterans’ Breakfast: The United Veterans Council of East Tennessee presents 17 free breakfasts for Veterans and guests on four Saturdays, monthly. Coffee line starts at 8am, Chow line starts at 8:30am. Locations and Dates

Are you a new or established business looking to become known in our Knoxville Insider community? We are looking for locally-owned businesses that would like to become a Knoxville Insider sponsor! Sponsorships can include:

Reach out to us at [email protected].

Would you like us to spotlight your local business in front of thousands of Knoxville area residents in an upcoming issue of Knoxville Insider? Apply Here. Not a business owner, but love a local business? Tell us all about it - send us an email at [email protected]!